Short Version of The Tipping Point

I just finished reading the well-known book written by Malcolm Gladwell: The Tipping Point. This is the sort of book that you can summarize in just a couple of sentences (that’s not to say it is not a good reading).

The book is built around the central thesis that:

Ideas and products and messages and behaviors spread just like viruses do.

Malcom Gladwell

If you want yours do the same then what you are looking for is:

  • finding the right people (connectors, mavens and salesmen)
  • making your message sticky (a message that sticks around, that is easy to be remembered, etc)
  • paying much attention to and using the context

Even if I was able to summarize it in just 2 paragraphs, the book was an enjoyable read, full of interesting and sticky stories that are helpful in understanding the above ideas.


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