I just finished reading the well-known book written by Malcolm Gladwell: The Tipping Point. This is the sort of book that you can summarize in just a couple of sentences (that’s not to say it is not a good reading).
The book is built around the central thesis that:
Ideas and products and messages and behaviors spread just like viruses do.
- finding the right people (connectors, mavens and salesmen)
- making your message sticky (a message that sticks around, that is easy to be remembered, etc)
- paying much attention to and using the context
Even if I was able to summarize it in just 2 paragraphs, the book was an enjoyable read, full of interesting and sticky stories that are helpful in understanding the above ideas.