Daily Archives: March 27, 2008

Companies Mastering Buzzwords

I still cannot figure out how I’ve got on this page, but the title and the first paragraph have caught my eyes:

X launches latest on-demand CRM release; Pushes social networking

X on Tuesday released its latest on demand CRM effort–X CRM On Demand Release 15–with the primary new feature being social networking capabilities.

I paused for a moment and then my brain got overheated: maybe CRM doesn’t mean what I know, maybe social networking capabilities is not exactly what I imagine, or maybe it is just a CRM that allows my customers to connect to each other and share their complaints about the provided services.

Well, I was wrong! CRM does mean what I knew (Customer Relationship Management), social networking is about interacting people (agreed there is no clear definition for it), and the announcement is not about customers sharing their complaints “playlists” or preferences. But then, what is this announcement about?

The lead component of X CRM’s new social capabilities is a new feature called ‘Sticky Notes’. This allows a user to mark any object — for example an account in a given salesperson’s portfolio — with a comment and then subscribe to the message stream related to that object. Team members can then follow and participate in the conversation around that object, which is all co-ordinated within new functionality called the ‘Message Center’. They don’t have to go into the application or call up the account itself. The Sticky Notes conversation stream can also be exposed as a portlet or gadget and embedded in an external home page such as iGoogle or MyYahoo!.

I had to pause again and ask myself if the meanings of collaboration tools and workflows have changed overnight. But I don’t think this really happened and this is just an example of how marketing departments of the large companies are mastering buzzwords and sending out subliminal messages (NB: to be read BS).

Posted by: Alex Popescu (aka the_mindstorm)

Please don’t ask me about the company name. A quick search will reveal its name 😉


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Extensive list of Amazon services resources


Backups on S3

Amazon S3 Resources

Amazon SimpleDB Resources

Amazon S3 Tips & Tricks

CNAME + domain name

You can create a CNAME record off your domain and point it to s3.amazonaws.com, creating a branded URL to your S3 bucket. Your bucket name must also match the CNAME + domain name.
So, you could create a CNAME record named “S3” and point it to s3.amazonaws.com. Then, create a bucket called “s3.codinghorror.com” in your S3 account and place all your static stuff there. Then, when you create the reference in your code you can use “s3.codinghorror.com”.

Virtual Hosting of Buckets

Virtual Hosting of Buckets

Past issues

S3 was designed for occasionally sharing large files, not “often sharing” small files. Ping times can be over a second, sometimes 2. It is great for 80 meg files every once in a while, but not for 15k PINGs 100,000 times a day.

S3 still seems to have some problems with speed. When serving greater than 60,000 hits per day, the images load VERY slowly. Except on days where it’s so slow it’s not even loading. We like the idea of s3, but we switched back to hosting our own images on likebetter.com after too many speed issues. Also, about 1 in 100 loads fail randomly.

Amazon Services Code




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